Graphic Arts Department Redesign – Laney College
This project was a redesign concept for the Graphic Arts Department at Laney College. I began with hand-drawn sketches to explore layout and visual direction, then transitioned the concept into a digital mockup using Adobe Illustrator. Throughout the process, I actively sought feedback and constructive criticism from classmates and peers to refine the design and ensure it aligned with the department’s creative identity. The project allowed me to explore branding within an academic context and strengthen my skills in translating ideas from sketch to polished vector artwork.
This project was a redesign concept for the Graphic Arts Department at Laney College. I began with hand-drawn sketches to explore layout and visual direction, then transitioned the concept into a digital mockup using Adobe Illustrator. Throughout the process, I actively sought feedback and constructive criticism from classmates and peers to refine the design and ensure it aligned with the department’s creative identity. The project allowed me to explore branding within an academic context and strengthen my skills in translating ideas from sketch to polished vector artwork.
